10 digital marketing trends that will help your business in 2021
If there is one thing to say about 2020, it’s that it was by no means a normal year. Less than half of companies are expected to see their profits increase next year. As 2021 begins, it is important that your business evolves in order to survive and thrive in these unusual times. That’s why we’re going to take a look at the top digital marketing trends for 2021.
Your business should consider exploring as much as possible to gain more leads and sales. These 2021 digital marketing trends will deliver the highest ROI, which means they’ll be a solid investment, regardless of your company’s financial situation.
1. Social Media:
Social media marketing is sure to become the number one digital marketing trend in 2021, and that is where the focus should be. By mid-2020, marketing budgets were spending a quarter of their money on social media marketing. Once the pandemic changed online consumption habits, the emphasis on social media as a means of reaching potential customers only grew. This trend is expected to continue through 2021 and expand considerably.
2. Local SEO:
The focus on local SEO for physical businesses will become a major focus. This is due to the fact that many small businesses are struggling after the various lockdowns. Google My Business is a great way for consumers to more easily find businesses based on their geographic location. This was a previously underused marketing tactic that will be highlighted in 2021.
3. Better communication on availability:
With severely disrupted supply chains in 2020, one of the digital marketing trends in 2021 will be to strengthen and have better communication on item availability. Many companies struggle with their out-of-stock products. This has led consumers to move towards competitors. Allowing alerts to be received once an item is back in stock can help prevent customers from leaving ship.
4. Voice search:
Although Google’s algorithm is not currently interested in voice search, people are using it more and more frequently. However, the search results are usually different from what you get when you type something in the search box. Optimizing written content for voice search will become increasingly essential in 2021.
5. The increase in segmentation:
Retaining your own customers and avoiding unsubscribing is much cheaper than attracting new customers. In fact, it could cost around five times less! When you keep your customers happy, they’re likely to stay for the long haul. Customer segmentation allows you to personalize what your customers see, placing them in different mailing lists. This more targeted marketing approach can help you save more on your advertising budget and keep your customers happy.
6. Interactive content:
Interactive content keeps people more engaged, whether it’s on your website or on social media. Interactive content can mean a quiz, game, poll, interactive video, survey, or contest. It increases the reach of your brand very quickly and is an affordable way to get more leads who will love to interact with content. This is one of the digital marketing trends that will explode in 2021.
7. Create more targeted ads:
Creating more targeted ads will be of greater importance in digital marketing strategies for 2021. When creating user-targeted ads, you take into account the age, location, gender and preferences of your target audience. People are more likely to click or tap on a personalized ad that is more relevant to their interests.
8. Short videos:
People have a short attention span these days. That’s why you need to hook them up quickly. Short videos make this possible. Social media platforms like Instagram and TikTok are prime locations for this type of marketing tactic. If you want to reach Gen Z, then TikTok is the way to go. When you want to reach Millennials and Gen Xers, Instagram is the place to be. Short videos also work on Facebook, which is a prime location for reaching baby boomers.
9. Always more optimizing content for search engines:
SEO has been a big thing for years, and 2021 will be no different. SEO is very complicated, especially since Google’s algorithm is regularly updated to take into account more elements. Today, it takes into account around 200 SEO elements. Writing content will be your main generator of organic traffic, so you need to create interesting and useful content while optimizing it to reach the top of the search results.
10. Update websites:
If you don’t have a website for your business yet, then get one. If you already have one, you should consider giving it a facelift. Make sure you use lots of visual content that engages people and grabs their attention. Also make sure it is secured with an SSL certificate. Your website should also be mobile-friendly and load fast.
Conclusion:
To survive and prosper in 2021, you have to reorganize your digital marketing strategy.
With all of this going on, keep these digital marketing trends for 2021 in mind to increase traffic, leads, sales, and build your business.
If you need help with these tips, making your site more responsive, or building your website, we’re here to help. Digital Agency Pakistan is a web agency specializing in responsive sites and search engine optimization. We can help you increase your website traffic and grow your business. Contact us for a free quote.